international sign expo 2015 speaker

10 Oct DSE Recognizes Reality Creative Director

The Digital Signage Expo (DSE) has announced 18 professionals have been added to their Distinguished and Recognized Faculty.

Included on the list of Recognized Faculty members is Reality Interactive’s Creative Director, Doug Hampton-Dowson.

Configuring the Interactive Environment

Doug was selected for this recognition based on his presentation at the 2014 Digital Signage Expo. He presented the seminar “Configuring the Interactive Environment” alongside Conrad Chin of FAME Retail. The presentation focused on the collaboration effort between Reality and FAME, as well as other key vendors and stakeholders, in the execution of the award-winning, Time Warner Cable Flagship Store in New York.

Using this case study as an example, Doug and Conrad taught attendees about the four principles of interactive environment planning:

  1. Customer
  2. Environment
  3. Placement
  4. Content

In order to qualify as Distinguished Faculty, the seminar given has to have received a score greater than 3.5 on a 4-point attendee evaluation scale.

Doug’s upcoming speaking engagements include DSE ONE 2014, Customer Engagement World 2014 (CEW) and GlobalShop 2015.

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