Reality’s Creative Director to Speak at Globalshop 2015

international sign expo 2015 speaker

23 Jan Reality’s Creative Director to Speak at Globalshop 2015

Reality Interactive is sponsoring Globalshop 2015, the world’s largest annual retail design and shopper marketing event. Additionally, Creative Director, Doug Hampton-Dowson is speaking at the event.

Configuring the Interactive Environment

Doug’s seminar,“Configuring the Interactive Environment”, will use the Time Warner Cable Flagship Store as a case study to discuss the complex process of planning a store transformation. This process is often underestimated by brands. In this seminar, Doug will emphasize the importance of the key players in the project working together to achieve the projects’ goals. The four basic principles that will be covered are:

  1. Considering the customer
  2. Planning the physical environment
  3. Understanding the placement of technology used
  4. Keeping content relevant for the audience

Doug has presented this case study previously at the Digital Signage Expo and at Customer Engagement World, both in 2014. For his presentation at the Digital Signage Expo, Doug was named a “Recognized Faculty Member” based on scores given to him by seminar attendees.

About Globalshop 2015

Each year over 12,000 retail professionals including designers, space planners and marketers attend Globalshop. Globalshop is an opportunity to experience the newest retail innovations from the top suppliers in the industry. The conference program features practical takeaways from each session, with specialized conference tracks so each attendee can find the content that is most relevant to them.

Globalshop 2015 will be held at the Mandalay Bay convention Center in Las Vegas, NV from March 24 – 26, 2015.

At Reality Interactive’s booth, visitors can view videos from our project work, experience our “Flinger App” and ask us any questions. Come say hi to us at booth 1900. Configuring the Interactive environment will take place on Wednesday, March 25, 2015 from 3:00PM to 4:00PM in the Islander F room.

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