Trade Shows are a way to connect effectively with your audience and to see some cool stuff that you’ve never seen before. Industry players that attend have a chance to keep in touch with their colleagues, while taking a good look at their competition.
Brands and retailers across the board are employing interactive technologies in multiple venues and contexts. Reality Interactive acknowledges these uses in everyday life, but gets a much better look at an industry’s trade show.
Each year, the New York Auto Show is decked out in style with over 30 leading automakers showing off their concept cars and newest releases. The show draws immense attention from consumers and the media. There are multiple promoters vying for participants’ attention and this easily fosters an environment of fierce competition encouraging each brand to bring its best.
We wanted to see what their technological “best” looked like. Our mission: to examine which interactive technologies automotive brands were using. It wasn’t easy. There were so many implementations at work, and so many nice cars, it was hard to stick to the task.
However, after surveying all of the displays, and documenting what was at play, we noticed a consistent pattern. To promote brand and automobile information, the most widely used interactive technologies were kiosks, digital signs and interactive games.
The brands that got the best response from participants successfully integrated digital and interactive with immediate real life action. The Chevrolet Camaro display was one of the audience’s favorites. It captured a photo of the attendee with the vehicle and provided a touchscreen allowing him or her to tweet or email it.
If you want to see more of our experience and examples like this from the show, take a moment and download the white paper, “2011 NYC International Auto Show : HIGHLIGHTS OF INTERACTIVE & DIGITAL MERCHANDISING DEPLOYMENTS.”
Speaking of industry shows, we’d like you to know, Reality Interactive will proudly be at the Customer Engagement Technology World on November 9 & 10. We’ll be showcasing some of our recent work so stop by booth #534 and check us out!