Our sister company, Reality Pictures, dropped in at the 2012 NY Auto Show earlier this month. They got a chance to interact with the Toyota Vision Wall. It invites attendees to “explore and discover” the Toyota brand with three huge touch screens.
The display shows up to 60 square feet of content (pictures, videos, animations). See it in action below!
Video courtesy Kim Takal of Reality Pictures. The NY Auto Show has over 37 automotive brands exhibiting each year at the Jacob Javits Center during the month of April. For more information on how automotive brands are using interactive displays, download our white paper on the 2011 NY Auto Show.
See also:
NYC Auto Show: Interactive Technology at Play and on Display