IoT in retail

With 72% of retailers surveyed in a recent Retail Systems Research report saying they have IoT-related projects already underway, we are likely to see the impact of IoT in retail sooner rather than later. In a recent article by Melanie Nuce, Vice president of apparel and...

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The ‘How’ behind the ‘Wow’ Webinar

Today we ran a webinar with SEGD, presented by our own Doug Hampton-Dowson covering Digital Interactive Experiences - the 'How' behind the 'Wow'. At Reality, we so often see ideas out in the field that miss the mark when it comes to achieving the end result...

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New Developer Team Members

Our Development Team has Grown!

You may have heard about how some of our recent work has achieved awards for our clients. As a result, we are growing! We have just hired four new developers to come join our team to work on some of the great projects we're delivering for...

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Reality Interactive wins Connecticut Art Directors Award

We are pleased to announce that we have just been awarded the Connecticut Art Directors Silver Award for the Great George website in the category: e-commerce websites! This is the second award for the Great George project. Earlier this year, we also won the ICX Elevate Award for...

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Reality Interactive wins two ICX Elevate Awards

We are very proud to announce that we received two ICX Elevate Awards last week! The awards honor excellence in interactive customer experience technologies, and are judged by a panel of industry experts. 10 categories were awarded, and Reality Interactive came out on top for two of...

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3 Interesting things we heard at the ICX Summit

Last week, we participated in the ICX Summit in Dallas. The ICX Summit covers the technologies available to businesses for engaging customers, with a real focus on how to deliver outstanding interactive customers experiences. The main message that emerged from the sessions was that the marketing model has changed. No...

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Reality Interactive to Sponsor the ICX Summit!

We are excited to announce that we'll be sponsoring the Interactive Customer Experience (ICX) Summit on June 1-3 in Dallas this year. This summit is dedicated to exploring the technologies available to business for engaging customers. We'll be featuring our solution we've implemented in BMW dealerships across...

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Reality supports UNICO National Charities

We recently attended an event that was held as a fundraiser for the Connecticut Children's Medical Center (CCMC) run by UNICO National - the Avon Chapter. Through fundraising and events, UNICO National supports worthwhile causes throughout the year. In fact, of the funds raised each year by...

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Reality hosts 35 top apprentices for 10 weeks of hackathons

Reality Interactive is excited to announce their partnership with the A100 Apprentice Program! A100, a program of Independent Software, develops college & university computer science students and connects them with innovative local companies. Reality Interactive will be hosting various events in their Middletown headquarters over the...

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'5 Things to Remember Before Pitching Your Big Digital Idea'

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