Author: Reality Marketing

In the quest to re-imagine the retail experience and meet rising consumer expectations, there have been new, creative store formats entering the physical retail mix. Here, we outline just a few of them to get you thinking. Immersive experiential centers. Like the ‘flagship store, these retail...

We were inspired recently by an article in CMO.com on continuous innovation, and the below quote resonated with us strongly: “innovation at this level is not a random act, and it’s not a matter of pure inspiration. It takes methodology, focus, and investment; it takes calculated...

Over the last few months, we’ve been growing…. We recently moved into a new and bigger office space, not far from our old offices. The new space has a few conference rooms, including a purpose built space for us to host our visioning sessions. With spectacular...

We recently attended Future Stores in Seattle - which was an inspiring 3 days of sessions, conversation, new technologies, big ideas, and even smaller, but innovative ideas to reinvigorate the retail experience. Some of the common themes we found throughout the sessions were: 1. “Retail isn’t...

We recently attended the ICX Summit in Dallas where we had the chance to focus on interactive experiences in retail for the length of the conference. It was inspiring to hear all the stories of how brands are focused on engaging with their customers, and...

We're excited to announce we'll be sponsoring the ICX Summit this year in Dallas, June 12 - 14. The agenda is filled with sessions around innovations in customer experiences. Some key sessions to note include: John Padgett from Carnival Cruise Lines will speak about developing the Ocean...

We are excited to announce we'll be sponsoring Future Stores this year, June 18 - 21 in Seattle. This event focuses on the future of retail - solving some of the deep challenges retailers are facing as retail is required to become more innovative and experiential. In...

Reality Interactive was recognized as one of the Top 10 Retail Kiosk Solution Providers in Retail CIO Outlook Magazine this month! We're happy to see our recent work in this space has been attracting some attention, specifically in closing the retail marketing black hole. To learn more...

We recently attended the SEGD Xplorer Digital Bootcamp in Chicago.  The event focused specifically around getting to know various technologies with practical hands on sessions. We experimented with sensors, explored different ways to create engaging content for different environments, and looked at ways to develop meaningful...