We are pleased to announce that we have just been awarded the Connecticut Art Directors Silver Award for the Great George website in the category: e-commerce websites! This is the second award for the Great George project. Earlier this year, we also won the ICX Elevate Award for...

We are very proud to announce that we received two ICX Elevate Awards last week! The awards honor excellence in interactive customer experience technologies, and are judged by a panel of industry experts. 10 categories were awarded, and Reality Interactive came out on top for two of...

Last week, we participated in the ICX Summit in Dallas. The ICX Summit covers the technologies available to businesses for engaging customers, with a real focus on how to deliver outstanding interactive customers experiences. The main message that emerged from the sessions was that the marketing model has changed. No...

We are excited to announce that we'll be sponsoring the Interactive Customer Experience (ICX) Summit on June 1-3 in Dallas this year. This summit is dedicated to exploring the technologies available to business for engaging customers. We'll be featuring our solution we've implemented in BMW dealerships across...

We recently attended an event that was held as a fundraiser for the Connecticut Children's Medical Center (CCMC) run by UNICO National - the Avon Chapter. Through fundraising and events, UNICO National supports worthwhile causes throughout the year. In fact, of the funds raised each year by...

Reality Interactive is excited to announce their partnership with the A100 Apprentice Program! A100, a program of Independent Software, develops college & university computer science students and connects them with innovative local companies. Reality Interactive will be hosting various events in their Middletown headquarters over the...

We are very excited to be exhibiting again at GlobalShop 2016, the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing. The show will be held between March 23 - 25, at the Mandalay Bay in Las Vegas. For the...

We recently read a great article by Ron Miller on TechCrunch entitled "Digital transformation requires total organizational commitment". The article recognized the challenges our clients face in transforming their organizations. It’s no longer viable to just create pockets of innovation in an organization. So how do you...

Last week, we spent some interesting time conducting a focus group with some kids to help pick a winning User Interface for a customer’s retail project. The great thing about this younger audience was their ability to really tell it like it is! We gained valuable...