Let me give you some context before we jump into the retail concepts I am discussing here. I’m briskly walking into a theater to check out the latest blockbuster movie packed with Orcs and Elves. Did I mention I was late? I rushed into the theater....

Consumers may love shopping online, but that doesn't mean that it's right for all purchases. Sometimes, you need to try before you buy. This is where having a physical location comes in handy.