How Big Brands are Creating Immersive Retail Experiences

As we know, retail brands, from cosmetics to athletic apparel, are utilizing their stores in order to provide today’s consumers with the immersive experiences they’re craving.  Shoppers are demanding personalized experiences even more these days, and the successful retailers are responding by engaging their senses...

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Reality Interactive wins Connecticut Art Directors Award

We are pleased to announce that we have just been awarded the Connecticut Art Directors Silver Award for the Great George website in the category: e-commerce websites! This is the second award for the Great George project. Earlier this year, we also won the ICX Elevate Award for...

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A focus group with a difference

Last week, we spent some interesting time conducting a focus group with some kids to help pick a winning User Interface for a customer’s retail project. The great thing about this younger audience was their ability to really tell it like it is! We gained valuable...

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