BMW CORE Personalized Assembly Video

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Video Production
Content, Design, Engineering, Help Desk, Strategy, Technology
About This Project

BMW’s Customer Oriented Retail Experience (CORE) provides a customized customer experience.

BMW CORE enables customers to watch the factory assembly of their BMW X3 from start to finish.


Reality Interactive installed seven industrial cameras and a set of tools to create a video production process that followers a customer’s own BMW X3 while it is being made. Each customer then receives their own personalized video.