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Vintage Reality: BMW Digital Signage
Digital Signage, Showpieces & Touchpoints
Content, Design, Engineering, Help Desk, Strategy, Technology
About This Project
Reality Interactive worked with BMW as they began a project to standardize the in-store experience within their retail network. This includes the digital signage and virtual product presentations in each location.
The BMW ICS empowers customers to explore vehicle information independently or with the assistance of a sales person at 375 dealer centers across the nation. With easy-to-use menus and navigation, the BMW ICS is a go-to resource for customers to investigate why they should choose one BMW over another.
The BMW Internal Communications System (ICS) reaches consumers using true-to-life videos and stunning graphics. It also trains new sales staff on the brand’s offerings. The automotive kiosk is updated monthly to reflect any product detail changes or additions.