BMW Future Retail

BMW Future Retail BMW Future Retail
Digital Signage, Interactive Environments
Engineering, Help Desk, Manufacturing, Strategy, Technology
About This Project

Future Retail Updates the Traditional BMW Showroom with Digital Signage.


Spanning all of North America, the BMW Future Retail program helps bring showrooms into the future. Future Retail helps BMW to maintain brand consistency across dealerships. As part of a decade long partnership with BMW, Reality Interactive supplies each dealership with digital signage and corporate-developed virtual product presentations (VPP) devices. The digital signage platform empowers centers to present local and national content in their customer-facing areas.


BMW Product Geniuses are armed with VPPs to enhance and modernize the sales process. VPPs are the ultimate interactive visualization tool. Photo-realistic virtual vehicle models can be customized in real-time by the customer, from an iPad to a large screen. This allows dealers to show customers more product options than they would be able to provide at the dealership.