BMW M iPad App

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Interactive Environments, Website
Content, Design, Engineering, Help Desk, Strategy
About This Project

The BMW M iPad provides associates with an additional sales tool.


The augmented showroom is a major trend in retail. Reality Interactive has created an iPad App to enhance the sales process for associates armed with tablets.


The quick-reference M iPad app helps the sales team to communicate complex product details in a visually appealing and easy to understand format.