BMW MINI partnered with Reality Interactive to enhance their website with an eCommerce functionality. The MINI Lifestyles and Accessories eCommerce website enables users to take a look at the wide range of products available for their MINI. The zip code input function directs users to their specific dealer. Next, the user sees the site with dealer-branded elements and dealer-specific pricing for their area. Customers can easily and efficiently buy their desired accessories at the click of a button.
Dealers can modify pricing on the basis of their constraints and preferences. Prices and part selections are updated remotely by corporate while dealers are able to modify and customize their offerings via a feature rich administrative portal.