Digital Menu Boards
Photography Art Direction
The Creative Team at Reality designed Foumami’s menu boards, making sure every screen was appetizing and informative for hungry customers. Developing a strategy for how to present daily specials and fresh ingredients was key for the success of the menus. The team ensured that the look and feel of the boards matched the feel of the restaurant, as well as matching the brand guidelines.
The Reality team also selected the hardware, provided a custom content management system, and managed the in-store installation. Reality Interactive was able to manage everything, so that the Foumami team could focus on running their restaurant.
Reality art directed the food photography to highlight the fresh ingredients Foumami uses, and the unique dishes on their menu. Having a few “how it’s made” photos bring attention to the freshness of the daily made Shoa Bing bread. Artfully placed sprinkles of salt, dashes of soy sauce, and freshly chopped herbs surrounding the dishes made for a mouthwatering result that serves as the backdrop to the menu items.
Reality is always looking for a forward thinking and multipurpose solution, so we made sure that all of the photos used in the photoshoot could be repurposed for the website, social media, and mobile ordering apps.