Gamified big box experience for Nintendo Amiibo

Nintendo Amiibo Nintendo Amiibo Nintendo Amiibo

About This Project

In 2016 Reality partnered with Nintendo on an in-store interactive display highlighting their new toys-to-life product; Nintendo Amiibo. Nintendo’s challenge was to educate their customers on which games and systems these products were compatible with, and the value they provided in-game. By Gamifying the in-store display, engagement increased by 38% across the experience in over 5,ooo big box stores.


Showpieces & Touchpoints
Amiibo, Content, Design, Engineering, Interactive Kiosk, Nintendo, Technology