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Gamified big box experience for Nintendo Amiibo
About This Project
In 2016 Reality partnered with Nintendo on an in-store interactive display highlighting their new toys-to-life product; Nintendo Amiibo. Nintendo’s challenge was to educate their customers on which games and systems these products were compatible with, and the value they provided in-game. By Gamifying the in-store display, engagement increased by 38% across the experience in over 5,ooo big box stores.