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Getting boost.

This award-winning digital retail experience for MINI USA gives customers a big boost.

Getting boost.

This award-winning digital retail experience for MINI USA gives customers a big boost.

SCOPE

SCOPE

Content & Creative, Installation & Logistics, Retail & eCommerce, User & Customer Experience

Reality created and successfully rolled out this engaging digital retail initiative to over 90 MINI dealerships across the U.S.

The team at Reality created free-standing digital signage displays, an interactive Hub installation and a digital merchandising network. The Hub installation is made up of locked down iPads, custom illuminated buttons, a switching system, and a digital signage display, all tested to meet Reality’s Retail-Rugged™ standards.

AWARDS

ICX Elevate Awards
2016 Best ICX Deployment Digital Retail Program