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Level up!

A gamified big box experience for Nintendo Amiibo is the logical choice. So, we designed it.

Level up!

A gamified big box experience for Nintendo Amiibo is the logical choice. So, we designed it.

Nintendo’s challenge was to educate their customers on which games and systems these products were compatible with, and the value they provided in-game. The Reality team gamified the in-store display with bright colors and a slot machine style game. Experience engagement increased by 38% across the experience in over 5,000 big box stores.