We use design, technology and data to connect brands with their customers at retail.

bmw brand
verizon brand
mini brand
behr brand
sprint brand
us army brand
time warner cable brand
titleist brand
lego brand
bose brand
leap frog brand
callaway brand
23rd street time warner cable app station
Smarter retail experiences.

Think big or small… we haven’t been stumped yet.

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5 Things to Remember Before Pitching Your Big Digital Idea

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  • doug segd
    Three interesting things we heard at SEGD Branded Environments this year

    During DSE 2017, the Reality Team spent the week in Vegas, speaking at SEGD Branded Environments, meeting with folks at GlobalShop, and hosting an insider tour of the DSE Expo floor! Branded Environments with SEGD was a great day of learning, discussion and debate. Here......

  • next week
    Digital Signage Expo and GlobalShop are around the corner…

    It’s going to be a busy week next week. The Reality Team will be in Las Vegas, meeting and collaborating with folks at GlobalShop, and speaking at DSE on the SEGD Branded Environments Track about ‘Budgeting and specs for Digital’ and ‘User Research’. We’ll also......

  • reality segd combo
    Our support for SEGD continues…

    Reality Interactive are pleased to announce we have become an industry partner of SEGD for the second year running. The decision to renew our support the organization is a result of SEGD’s commitment to promoting a collaborative design process that puts user needs first, creating environments that......

  • retail-fitting-room
    How Big Brands are Creating Immersive Retail Experiences

    As we know, retail brands, from cosmetics to athletic apparel, are utilizing their stores in order to provide today’s consumers with the immersive experiences they’re craving.  Shoppers are demanding personalized experiences even more these days, and the successful retailers are responding by engaging their senses......

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'5 Things to Remember Before Pitching Your Big Digital Idea'
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