Smarter retail experiences.

bmw brand
verizon brand
mini brand
behr brand
sprint brand
us army brand
time warner cable brand
titleist brand
lego brand
bose brand
leap frog brand
callaway brand

We help brands and agencies like you create better in-store and event experiences.






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Retail-Rugged is our guiding principle.

It’s Reality’s stamp of approval defining everything we do.

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  • SEGD Walking Tour – XLab 2015

    On a cool November’s morning in front of Macy’s Herald Square flagship store, Craig Martin, Partner, and Doug Hampton-Dowson, Creative Director, Reality Interactive, prepare to lead the SEGD XLab 2015 Experiential Digital Retail tour....

  • How to Turn a Retail Store into an Event destination

    The Reality Interactive Team visited a Time Warner Cable store in Queens, New York last week. Here’s what we got up to.  ...

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    Great George Watches

    We recently announced the launch of the Great George Watches website, a collaboration between The Barbarian Agency and the Reality Interactive creative team. The concept for Great George Watches centers around producing quality watches with unique square faces for a simple and basic take on......

  • OBS
10/8/2015 , 12:02:05 PM
OBS Projector Window
    Around the world in a few minutes: How Reality transformed the TWC Flagship store on 23th street to a foreign destination for customers.

    To support the Time Warner Cable launch of unlimited calling to the US and 34 other countries, the Reality team headed to one of our favorite locations (the 23rd street flagship store which we helped design) and set up a retail event experience where we......