Reality brought the idea of AR to Watkins as a way their customers can envision their new endless pool or spa at their home. The AR apps help customers choose any product, customize it, and view it in the most ideal location. This well thought out experience helps customers understand what they’re buying, connects customers with their local retailer and allows them to share their favorites with a product specialist. AR makes it easier for the retailer to meet customer expectations, which leads to higher post-purchase satisfaction. Products with AR are proven to have a 94% higher conversion rate than products without and Watkins now has the best AR solution in the industry thanks to the team at Reality.
The Reality team developed the Hot Spring Virtual View™ AR app with product customizer and full path to purchase journey. With more people choosing to shop online than ever before it is important to reach your customers everywhere. AR allows your customers to envision what your product will look like in their own space.
Each AR app allows customers to choose their spa or pool model, pick from a range of color combinations and drop their choice in their backyard, deck or inside their home. Customers are then able to save their favorites and send them to a local dealer, who will then reach out to them to discuss their new interest.