Industry Insight

The name of Nike's new flagship store in New York is accurate - called the 'House of Innovation 000' - the 68,000 square foot space includes about as much technology you can think of - all centering around building experiential retail for the brand. Here we take...

We were inspired recently by an article in CMO.com on continuous innovation, and the below quote resonated with us strongly: “innovation at this level is not a random act, and it’s not a matter of pure inspiration. It takes methodology, focus, and investment; it takes calculated...

Reality's Craig Martin was recently asked to speak about partnerships at the SEGD conference 'The business of Design'. The event focused on strengthening the business skills to build, manage and sustain a design practice. At Reality, we actively seek and nurture partnerships, as we believe in their...

Today’s consumers require more than visual queues alone to influence their purchasing decisions.  Retailers are resorting to more expansive, sensorial approaches in their stores in order to drive sales.  In a world where brand-to-consumer relationships are imperative, every store visit must leave an impression, and...