We didn’t just relaunch a brand.
We unleashed (and tamed) The Monster That Lurks.
At the National Restaurant Show, Reality Interactive’s rebrand wasn’t rolled out with a press release or a static logo wall. We brought it to life with a living, breathing, tech-powered booth experience that turned heads, tracked hands—and watched you right back.
Yes, our monster’s ominous eyes followed viewers across the screen.
Yes, the content reacted to motion.
No, you didn’t need cybergloves. (Take that, Minority Report.)
This wasn’t a demo. This was proof.
Proof that at Reality, we don’t talk about the future of retail—we build it.
Sensor-triggered, screen-reactive, fully immersive.
We don’t build booths.
We build the tech that makes retail move.
Welcome to the new Reality:
For brands who don’t wait on the future—they unleash it.
Huge thanks to the Technologist heroes who repped us like pros:
Jack Nork, Jessica Amenta, Brian Korteweg — and the entire behind-the-scenes crew who brought the beast to life.
Want to see The Monster in action?
Come by HQ. We’ll show you what the future feels like.
#RealityInteractive #TheMonsterThatLurks #FutureOfRetail #TechUnleashed #NRAShow2025 #SmartRetail #RetailTech #DynamicContent #NoCyberglovesNeeded
