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Why Digital Integrations Fail Without a Content Strategy
March 21, 2024
From interactive fitting rooms that recommend matching accessories based on your chosen outfit to personalized product recommendations on e-commerce platforms, technology is transforming the way we shop. But here’s the secret no one tells you: without a strong content strategy, these integrations become glorified ghost towns. 73% of consumers say they need to read product descriptions before making a purchase. Now imagine a fancy digital signage display with nothing but the store logo or, worse, nothing at all. That’s a recipe for cart abandonment and frustrated customers. Imagine a store with: Voice-activated product searches powered by digital signage software that return