As a trusted partner of BMW for eCommerce, it’s only fitting that the Reality team would also take their retail expertise to BMW dealerships nationwide. Reality’s top priority is to ensure a premium, digitally forward, customer experience inside of BMW dealerships and pop-up experiences. Over more than a decade and a half, Reality has helped streamline and modernize experiences for the customer, the salesperson, and the dealer. BMW dealerships also take advantage of Reality Interactive’s bitSHUTTLE® CMS. This allows the BMW North America marketing team to manage and create content across nationwide dealerships, while also allowing dealers themselves to manage and create content specific to their particular dealership.