Assisted in launch of catalog.
Expanded Virtual Sales Catalog into a full scale eCommerce platform utilized by hundreds of dealers.
Introduction of a more thoughtful user experience through a sitewide overhaul.
Allowed customers to watch the factory assemble their BMW X3 from start to finish.Introduced an adaptive mobile version to the site.
Designed and developed first online pre-order, leading to record-breaking sales.
Introduction of the online sale of original BMW replacement parts.
First pre-order launched that included the ability for users to opt into special accessories packages for vehicles.
Recreated entire site with a mobile first, streamlined experience.
Designed and developed vehicle accessories visualizer.