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Pimp your ride.
BMW enthusiasts love to evolve their vehicles, so BMW needed a product and eCommerce platform that could evolve with them.

Pimp your ride.
BMW enthusiasts love to evolve their vehicles, so BMW needed a product and eCommerce platform that could evolve with them.
SCOPE
Through the years.
2007
Virtual Sales Catalog
Assisted in launch of catalog.
2007
eCommerce Platform and Site Creation
Expanded Virtual Sales Catalog into a full scale eCommerce platform utilized by hundreds of dealers.
2012
Sitewide Redesign
Introduction of a more thoughtful user experience through a sitewide overhaul.
2016
Adaptive integration
Allowed customers to watch the factory assemble their BMW X3 from start to finish.Introduced an adaptive mobile version to the site.
2018
First Vehicle Pre-Order
Designed and developed first online pre-order, leading to record-breaking sales.
2019
Hardparts Integration
Introduction of the online sale of original BMW replacement parts.
2019
M5 JAHRE Pre-Order Launch
First pre-order launched that included the ability for users to opt into special accessories packages for vehicles.
2020
Sitewide Redesign
Recreated entire site with a mobile first, streamlined experience.
2020
Vehicle Visualizer
Designed and developed vehicle accessories visualizer.

