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Pimp your ride.
BMW enthusiasts love to evolve their vehicles, so BMW needed a product and eCommerce platform that could evolve with them.
Pimp your ride.
BMW enthusiasts love to evolve their vehicles, so BMW needed a product and eCommerce platform that could evolve with them.
SCOPE
The relationship between Reality Interactive and BMW began at the birth of our company over a decade and a half ago. Our contribution to how BMW interacts with their consumers digitally has increased every year since.
Through the years.
2007
Virtual Sales Catalog
Assisted in launch of catalog.
2007
eCommerce Platform and Site Creation
Expanded Virtual Sales Catalog into a full scale eCommerce platform utilized by hundreds of dealers.
2012
Sitewide Redesign
Introduction of a more thoughtful user experience through a sitewide overhaul.
2016
Adaptive integration
Allowed customers to watch the factory assemble their BMW X3 from start to finish.Introduced an adaptive mobile version to the site.
2018
First Vehicle Pre-Order
Designed and developed first online pre-order, leading to record-breaking sales.
2019
Hardparts Integration
Introduction of the online sale of original BMW replacement parts.
2019
M5 JAHRE Pre-Order Launch
First pre-order launched that included the ability for users to opt into special accessories packages for vehicles.
2020
Sitewide Redesign
Recreated entire site with a mobile first, streamlined experience.
2020
Vehicle Visualizer
Designed and developed vehicle accessories visualizer.
As a trusted partner of BMW, Reality’s top priority has been, and will always be, building forward-thinking solutions that are ahead of the curve to poise BMW for the best possible success in all things digital. At the beginning of the partnership in 2007, Reality created a complete custom eCommerce platform for BMW to handle the complex dealer, pricing, and market variations. We created this system when it didn’t exist, filling in the gaps for our clients and stopping short of nothing to achieve our client’s business goals. The Reality team loves being challenged with new projects for BMW, like the integration of hard parts to the site, the custom vehicle visualizer, and a way to drop deposits on exclusive pre-production vehicles. The team is passionate about making sure the eCommerce experience is nothing short of premium perfection.
AWARDS
Hermes Creative Awards
2021 Honorable Mention, Mobile Buying Experience
