As a trusted partner of BMW, Reality’s top priority has been, and will always be, building forward-thinking solutions that are ahead of the curve to poise BMW for the best possible success in all things digital. At the beginning of the partnership in 2007, Reality created a complete custom eCommerce platform for BMW to handle the complex dealer, pricing, and market variations. We created this system when it didn’t exist, filling in the gaps for our clients and stopping short of nothing to achieve our client’s business goals. The Reality team loves being challenged with new projects for BMW, like the integration of hard parts to the site, the custom vehicle visualizer, and a way to drop deposits on exclusive pre-production vehicles. The team is passionate about making sure the eCommerce experience is nothing short of premium perfection.