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Small but mighty.

Thinking big, even when small was our motto, when designing and developing this eCommerce solution for MINI.

Small but mighty.

Thinking big, even when small was our motto, when designing and developing this eCommerce solution for MINI.

The team designed and developed the first online vehicle preorder for MINI. In addition to rolling out new features, Reality was part of creating the MINI Yours Customizer. The new feature allowed MINI customers to design personalized inlays for their vehicle. This included inlays for the side scuttles, trims for the passenger side in the interior, LED door sills, and LED door projectors.