A gamified big box experience for Nintendo Amiibo is the logical choice. So, we designed it.
Reality partnered with Nintendo to create an engaging, gameified, in-store interactive display that highlighted their new toys-to-life product, Nintendo Amiibo. The sleek design combines touch screen interactivity with gamified consumer engagement. This makes the display feel more like an experience, where customers can learn more about products in a more hands-on way.
Nintendo’s challenge was to educate their customers on which games and systems these products were compatible with, and the value they provided in-game. The Reality team gamified the in-store display with bright colors and a slot machine style game. Experience engagement increased by 38% across the experience in over 5,000 big box stores.