P.C. Richard Smart Home

A smart solution. Creating engaging in-store experiences for P.C. Richard & Son through technology and video integration.

Smart is Simple

Reality worked with P.C. Richard & Son to build an engaging in-store retail experience demonstrating the approachability and connectivity of smart home devices.

One big family

Reality partnered with major brands like Google, Bose, Ring, and many more to develop individual UI’s for each smart home device. Reality’s creative team adhered to the unique brand style guides of each one of these major brands to create an individual experience for each product that demonstrated how the products work. To further validate the ease of using smart home products, Reality produced a commercial following different customers through their journey purchasing and installing products from P.C. Richard & Son.