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Stunning flooring visualized.

Picking the perfect STAINMASTER® floor made easy through creative strategy and seamless technology.

Stunning flooring visualized.

Picking the perfect STAINMASTER® floor made easy through creative strategy and seamless technology.

SCOPE

SCOPE

STAINMASTER® worked with Reality to ideate, conceptualize, and develop a solution for floor that makes shopping user-friendly through touch sensors and room visualizations.
The Reality team developed touch sensors, that when triggered, help a customer visualize rooms on the big screen without having large samples that take up floor space. Customers can touch and feel the hardwood samples, and through that touch, the rooms will instantly change to be that flooring style.

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