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Let's TACO 'bout it.

Enhancing the Taco Dumbo brand and customer experience through digital menu boards.

Let's TACO 'bout it.

Enhancing the Taco Dumbo brand and customer experience through digital menu boards.

SCOPE

SCOPE

Taco Dumbo locations are beautifully designed and well-branded experiences. They needed a digital partner who could provide a solution that was not disruptive and could enhance the Taco Dumbo brand experience.
Reality designed and engineered a digital menu board infrastructure and digital signage for Taco Dumbo, running in their New York City locations. Within a three-week turnaround, Reality handled all of the hardware and installation needs, so business owners could focus on what they do best. The Reality team created a content management system, coordinated the installation process and allowed Taco Dumbo’s menu content to shift throughout the day, allowing for different specials to be shown.