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A smarter Target.

Our first step to becoming smart home category experts with this solution for Target.

A smarter Target.

Our first step to becoming smart home category experts with this solution for Target.

SCOPE

SCOPE

In the last five years, interest in smart-home devices has steadily risen as more smart home objects come to market. This digital retail solution helped move smart products to the center of the bullseye for Target shoppers.
An approachable education tool was required by Target to inform their customers of the value of owning multiple smart devices, and how they work together to automate a home. This experience featured Google Home, Nest Learning Thermostat, and Philips Hue lights. Reality designed a curated interactive experience running 2,700 devices with +98% operational success, vastly above the 65% industry average.