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The city calls.
Transforming Time Warner Cable's flagship into an award-winning experience worthy of The Big Apple.
The city calls.
Transforming Time Warner Cable's flagship into an award-winning experience worthy of The Big Apple.
SCOPE
Reality completely transformed Time Warner Cable’s New York City flagship store into an immersive and exciting experience. We filled the store with digital integrations that created a major wow-factor.
AWARDS
Telly Awards
2014 Silver Award, Film/Video Category: Non-Broadcast Productions - Production Company/Ad Agency Demo Reel
Telly Awards
2014 Bronze Award, Film/Video Category: Outdoor/Environmental - In-Store
Telly Awards
2014 Bronze Award, Commercial Category: Outdoor/Environmental - In-Store
The W3 Awards
2014 Silver Award
Digi Awards
2015 Digi Award, Digital Signage Content, Merchandising
Creativity International Awards
2014 Silver Award, Demo or Presentation Video
Creativity International Awards
2014 Honorable Mention, Demo or Presentation Video
Summit Awards
2014 Summit Emerging Media Innovator Award
Summit Awards
2014 Summit Marketing Effectiveness (MEA) Award
Reality partnered with Time Warner Cable to roll out 21 nationwide experience stores showcasing their products to customers. The Flagship Store featured a range of custom-designed installations. The large video wall featured product demos, a digital fireplace for the winter, and a fish tank for the summer. There were also multiple 21” tablets, 5-screen video walls, and smaller signage tablets highlighting relevant offers and a 90″ custom tablet that acts like a giant mobile device.
