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The city calls.

Transforming Time Warner Cable's flagship into an award-winning experience worthy of The Big Apple.

The city calls.

Transforming Time Warner Cable's flagship into an award-winning experience worthy of The Big Apple.

SCOPE

SCOPE

Reality completely transformed Time Warner Cable’s New York City flagship store into an immersive and exciting experience. We filled the store with digital integrations that created a major wow-factor.

AWARDS

  • Telly Awards

    2014 Silver Award, Film/Video Category: Non-Broadcast Productions - Production Company/Ad Agency Demo Reel

  • Telly Awards

    2014 Bronze Award, Film/Video Category: Outdoor/Environmental - In-Store

  • Telly Awards

    2014 Bronze Award, Commercial Category: Outdoor/Environmental - In-Store

  • The W3 Awards

    2014 Silver Award

  • Digi Awards

    2015 Digi Award, Digital Signage Content, Merchandising

  • Creativity International Awards

    2014 Silver Award, Demo or Presentation Video

  • Creativity International Awards

    2014 Honorable Mention, Demo or Presentation Video

  • Summit Awards

    2014 Summit Emerging Media Innovator Award

  • Summit Awards

    2014 Summit Marketing Effectiveness (MEA) Award

Reality partnered with Time Warner Cable to roll out 21 nationwide experience stores showcasing their products to customers. The Flagship Store featured a range of custom-designed installations. The large video wall featured product demos, a digital fireplace for the winter, and a fish tank for the summer. There were also multiple 21” tablets, 5-screen video walls, and smaller signage tablets highlighting relevant offers and a 90″ custom tablet that acts like a giant mobile device.