We recently attended the SEGD Xplorer Digital Bootcamp in Chicago. The event focused specifically around getting to know various technologies with practical hands on sessions. We experimented with sensors, explored different ways to create engaging content for different environments, and looked at ways to develop meaningful...
We recently attended Future Stores 2017 in Seattle. Here are some of the key takeaways we took from the three days of sessions and live tours. Customer behavior is changing Many of the sessions reinforced the fact that customers are changing their shopping behaviors. Sessions such as...
We are excited to announce we'll be supporting the SEGD Xplorer Digital Bootcamp this June 13th and 14th. We'll be providing equipment for the session "Audience Engagement - Real-Time Sensor Data Visualization with Arduino" which will be run my Michael Shaub from Gensler. For more information about...
Last week we spent a few information packed days at the ICX summit in Dallas. We were very proud to also pick up the ICX Elevate award for the Best eCommerce experience. The talks and discussion at the summit centered around exploring retail innovation as a...
It's going to be a busy week next week. The Reality Team will be in Las Vegas, meeting and collaborating with folks at GlobalShop, and speaking at DSE on the SEGD Branded Environments Track about 'Budgeting and specs for Digital' and 'User Research'. We'll also be...
Today we ran a webinar with SEGD, presented by our own Doug Hampton-Dowson covering Digital Interactive Experiences - the 'How' behind the 'Wow'. At Reality, we so often see ideas out in the field that miss the mark when it comes to achieving the end result...
Last week, we participated in the ICX Summit in Dallas. The ICX Summit covers the technologies available to businesses for engaging customers, with a real focus on how to deliver outstanding interactive customers experiences. The main message that emerged from the sessions was that the marketing model has changed. No...
We are excited to announce that we'll be sponsoring the Interactive Customer Experience (ICX) Summit on June 1-3 in Dallas this year. This summit is dedicated to exploring the technologies available to business for engaging customers. We'll be featuring our solution we've implemented in BMW dealerships across...
We are very excited to be exhibiting again at GlobalShop 2016, the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing. The show will be held between March 23 - 25, at the Mandalay Bay in Las Vegas. For the...
To support the Time Warner Cable launch of unlimited calling to the US and 34 other countries, the Reality team headed to one of our favorite locations (the 23rd street flagship store which we helped design) and set up a retail event experience where we...
On a warm summers' evening Reality guided 40 of SEGD's finest members through NYC on a tour of some of the retail locations we've helped augment with digital experiences. There were three stops along the tour. The first was Juice Press, which is a...
