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reality segd combo

Our support for SEGD continues…

Reality Interactive are pleased to announce we have become an industry partner of SEGD for the second year running. The decision to renew our support the organization is a result of SEGD’s commitment to promoting a collaborative design process that puts user needs first, creating environments that improve...

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The Importance of Bricks and Mortar stores

There is wealth of data being published that demonstrates the growth of online and mobile sales. However, more recently, there is also a growing body of research suggesting that consumers are increasingly seeking instore experiences and that the presence of a retail location can help...

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Experiential Retail Walking Tour with SEGD

At a sell-out tour this year with SEGD for Xlab and New York Digital Signage Week, we took our group to various locations in Manhattan which have successfully integrated digital installations into their retail environments. We explored the design thinking behind the installations, as well...

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RFID

IoT in retail

With 72% of retailers surveyed in a recent Retail Systems Research report saying they have IoT-related projects already underway, we are likely to see the impact of IoT in retail sooner rather than later. In a recent article by Melanie Nuce, Vice president of apparel and...

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reality icx

Reality Interactive to Sponsor the ICX Summit!

We are excited to announce that we'll be sponsoring the Interactive Customer Experience (ICX) Summit on June 1-3 in Dallas this year. This summit is dedicated to exploring the technologies available to business for engaging customers. We'll be featuring our solution we've implemented in BMW dealerships across...

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Launching Great George – A New York City Watch Company

We recently announced the launch of the Great George Watches website, a collaboration between The Barbarian Agency and the Reality Interactive creative team. The concept for Great George Watches centers around producing quality watches with unique square faces for a simple and basic take on the...

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'5 Things to Remember Before Pitching Your Big Digital Idea'
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