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Beyond the Black Screen: How Reality Interactive is Reinventing Retail Reliability and the Consumer Experience
March 10, 2025
This IS cliché, but retail is at a crossroads. It seems this cliché has been relevant since the birth of e-comm, now is no different but the stakes are much higher. Post-pandemic digital technology now drives the shopping experience, with mobile commerce expected to reach $6.5 trillion, and 43% of retail e-commerce sales happening on smartphones1. Yet, as digital shopping continues to rise, brick-and-mortar retail remains relevant. Physical retail is not just an alternative place to buy, consumers want to venture out for experiences. Today’s consumers are no longer satisfied with just transactions, they want immersive, escapist retail experiences that