Blog » Reality Interactive

07 Jul Reality survey reveals new insights into shopper’s attitudes to grocery and convenience store shopping

Posted at 13:47h in News

The survey highlights the need for grocery and convenience stores to move beyond responding to the pandemic to elevate and connect the shopper experience across all channels. Middletown, CT - July 7th 2020: Reality Interactive, a leading retail technology design firm based in Middletown, Connecticut today...

30 Apr CONNECTICUT BASED REALITY INTERACTIVE LAUNCHES THERMO-SCANNER EQUIPPED DIGITAL SCREEN TO HELP BUSINESSES RETURN TO WORK

Posted at 14:38h in News

The Thermo-Scanner offers a critical first line of defense for COVID-19 by instantly measuring body temperature without any human interaction. Reality Interactive, a leading retail technology design firm based in Middletown, Connecticut today announced the launch of a Thermo-Scanner equipped digital screen to help employees and...

Reality Interactive selected by Dr. Smood to Manage Nationwide Digital Menu Boards

06 Apr Reality Interactive is helping Fast Casual Chain Dr. Smood Scale quickly with Digital Solutions across multiple locations.

Posted at 15:08h in News, QSR

Reality Interactive, a leading retail design firm, announced today that they have been selected by health-conscious fast casual chain Dr. Smood to develop new digital displays for their locations across New York and Florida. Reality Interactive is developing new and innovative technological solutions for fast casual...

14 Jan Reality Interactive joins the National Retail Federation (NRF)

Posted at 07:44h in Uncategorized

We are excited to announce we have just joined the National Retail Federation (NRF) as an industry partner. The NRF is the world’s largest retail trade association, advocating for retail and the people and policies that fuel success for retailers, the jobs they create and the lives...

10 Jan Bryson Hyte named in 10 Best CTO’s of 2019

Posted at 10:07h in Uncategorized

Reality's Bryson Hyte was recently recognized as one of the 10 best CTO's of 2019. Founded in a deep hardware and software technology background, Bryson’s ability to bring strategy and creative disciplines together and intersect them with engineering is one of the reasons he was...

25 Nov Reality Interactive Named Marcum Tech Top 40 Finalist; one of 40 Fastest Growing Tech Companies for the fourth year.

Posted at 12:26h in Awards and Press

The Connecticut Technology Council (CTC) and Marcum LLP announced Reality Interactive has again made the Marcum Tech Top 40 (TT40) list of fastest growing technology companies in Connecticut for the fourth year. The Marcum Tech Top 40 recognizes technology leaders in six industry sectors, with one...

21 Sep Everything You Know About Digital Is Wrong: Here’s How to Fix It

Posted at 09:50h in Industry Insight, Uncategorized

Businesses have spent trillions on digital development over the last few years. The common wisdom is digital is the new analog, we need to optimize our digital presence, and throwing money at Web developers and fancy retail technology is the recipe for success in today’s...

01 Jul Reality’s work recognized at the 45th Annual CT Art Directors Club Awards Show

Posted at 16:06h in Awards and Press

Reality Interactive was recently recognized at the 45th Annual CT Art Directors Club Awards Show. The awards recognized Reality Interactive's creative design work for the CIVIQ Smart Kiosk, Gilbert and Sullivan Society: The Mikado, and for Ubiquity Global Services. The CADC is the leading independent organization for...

06 Jun Reality Interactive Wins Best Kiosk ICX in the 2019 ICX Elevate Awards

Posted at 15:07h in Awards and Press

Reality Interactive, a leading retail technology and design agency, today announced their design solution for CIVIQ Smartscapes won the ICX Associations Elevate Award for Best Kiosk ICX. This award-winning solution was the CIVIQ Mobility Experience. Using extensive user research, and Design Thinking methodologies. Interested in ensuring...

04 Jun Reality Interactive Wins Multiple Telly Awards in the 40th Annual Telly Awards

Posted at 13:04h in Awards and Press

Reality’s work for Ubiquity Global Services was recognized with Silver Telly Awards in the categories of Non-Broadcast Craft-Editing, Non-Broadcast Craft-Videography / Cinematography, Non-Broadcast General-Corporate Image, and work for Spectrum was awards a Silver Telly Award in the category of Non-Broadcast Craft-Motion Graphics / Design The...

29 May Reality Interactive Wins Awards in the 25th Annual Communicator Awards by the Academy of Interactive and Visual Arts.

Posted at 13:07h in Awards and Press

Reality’s work for Xenith Sports and Ubiquity Global Services was recognized recently with two awards: Award for Digital Excellence for User Experience Design for Xenith Sports and the Award of Digital Distinction for Website Design for Ubiquity Global Services With over 6,000 entries received from across...

11 Mar Reality Interactive Launches Innovative QSR Retail Technology Solution Suite

Posted at 08:27h in Uncategorized

Reality Interactive is helping QSR chains harness opportunities to drive growth through differentiated digital experiences. Reality Interactive, a leading retail technology design firm today announced the launch of a set of innovative retail technology solutions to help QSR chains manage their digital store experience and meet...

08 Mar Great examples of ‘Grocerants’ and the trends driving them

Posted at 21:53h in Uncategorized

In an increasingly fast-paced world, consumers have less and less time to prepare their food. They are looking for a quick, easy, and tasty option to satisfy their dining needs, and that demand has increasingly been met by food delivery apps and old-school takeout. But...

21 Feb How Augmented Reality is Revolutionizing Brick-and-Mortar Retail

Posted at 10:04h in Industry Insight, Interactive, Technology

While physical retail has its perks, it is a challenge to beat the ease of shopping online. Online search functions and one-click buying make spending money that much easier, and the ubiquity of wifi means that shopping can be done basically anywhere. In order for...

13 Feb 4 Trends Keeping Quick Service Restaurants Current in 2019

Posted at 17:42h in Industry Insight, QSR

As technology changes the way we shop, in-store retailers have adopted new marketing and retail tactics to continue attracting customers. There’s one industry, though, that might seem impervious to the increasing demand for online retail: food service. While online shopping can bring clothing, hardware, housewares,...