Join us at the ICX Summit in Dallas June 12- 14!

We're excited to announce we'll be sponsoring the ICX Summit this year in Dallas, June 12 - 14. The agenda is filled with sessions around innovations in customer experiences. Some key sessions to note include: John Padgett from Carnival Cruise Lines will speak about developing the Ocean...

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See you at Future Stores Seattle!

We are excited to announce we'll be sponsoring Future Stores this year, June 18 - 21 in Seattle. This event focuses on the future of retail - solving some of the deep challenges retailers are facing as retail is required to become more innovative and experiential. In...

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What we learned at the SEGD Xplorer Digital Bootcamp

We recently attended the SEGD Xplorer Digital Bootcamp in Chicago.  The event focused specifically around getting to know various technologies with practical hands on sessions. We experimented with sensors, explored different ways to create engaging content for different environments, and looked at ways to develop meaningful...

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3 Takeaways from Future Stores 2017

We recently attended Future Stores 2017 in Seattle. Here are some of the key takeaways we took from the three days of sessions and live tours. Customer behavior is changing Many of the sessions reinforced the fact that customers are changing their shopping behaviors. Sessions such as...

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Our support for the SEGD Xplorer Digital Bootcamp

We are excited to announce we'll be supporting the SEGD Xplorer Digital Bootcamp this June 13th and 14th. We'll be providing equipment for the session "Audience Engagement - Real-Time Sensor Data Visualization with Arduino" which will be run my Michael Shaub from Gensler. For more information about...

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Here’s what we learned at the ICX Summit this year

Last week we spent a few information packed days at the ICX summit in Dallas. We were very proud to also pick up the ICX Elevate award for the Best eCommerce experience. The talks and discussion at the summit centered around exploring retail innovation as a...

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The power of partnerships

Reality's Craig Martin was recently asked to speak about partnerships at the SEGD conference 'The business of Design'. The event focused on strengthening the business skills to build, manage and sustain a design practice. At Reality, we actively seek and nurture partnerships, as we believe in their...

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Are customers expectations rising?

Though in-store retailing still dominates, there’s a lot of research to demonstrate the rising growth of online sales. The impact of this continuing rise in online purchasing has been an increase in customer’s expectations on their in-store experience. The online conveniences of avoiding queues, being...

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