We are excited to announce we'll be sponsoring Future Stores this year, June 18 - 21 in Seattle. This event focuses on the future of retail - solving some of the deep challenges retailers are facing as retail is required to become more innovative and experiential. In...
Supermarkets are starting to blend a restaurant experience with the grocery experience. The recent combination of adding a Juice Press to the newest Whole Foods Market in Fort Green, Brooklyn is just one example of this. It seems that the grocery retail segment hasn’t escaped the...
Scottish Bank Clydesdale recently opened a new space in London that ads an an interactive fintech expo and a working innovation lab to a conventional bank branch. The space meets the everyday needs of consumers, but also hosts a test and learn facility to enable clients...
A Juice Press location has launched in the newly opened Whole Foods Market in Fort Greene, Brooklyn! Featured in this new 'cheaper concept' Whole Foods store, Juice Press will offer their signature unparalleled selection of organic, plant-based products in this location, all supported by digital menu boards...
Reality Interactive’s Creative Director, Doug Hampton-Dowston was asked to speak at the leading event on innovations in retail banking – BAI. This event focused on creating meaningful customer experiences, fostering engaged employees and learning about innovative technology solutions to drive loyalty and growth in the...
Reality Interactive was recognized as one of the Top 10 Retail Kiosk Solution Providers in Retail CIO Outlook Magazine this month! We're happy to see our recent work in this space has been attracting some attention, specifically in closing the retail marketing black hole. To learn more...
We recently attended the SEGD Xplorer Digital Bootcamp in Chicago. The event focused specifically around getting to know various technologies with practical hands on sessions. We experimented with sensors, explored different ways to create engaging content for different environments, and looked at ways to develop meaningful...
We recently attended Future Stores 2017 in Seattle. Here are some of the key takeaways we took from the three days of sessions and live tours. Customer behavior is changing Many of the sessions reinforced the fact that customers are changing their shopping behaviors. Sessions such as...
We are excited to announce we'll be supporting the SEGD Xplorer Digital Bootcamp this June 13th and 14th. We'll be providing equipment for the session "Audience Engagement - Real-Time Sensor Data Visualization with Arduino" which will be run my Michael Shaub from Gensler. For more information about...
Last week we spent a few information packed days at the ICX summit in Dallas. We were very proud to also pick up the ICX Elevate award for the Best eCommerce experience. The talks and discussion at the summit centered around exploring retail innovation as a...
Reality's Craig Martin was recently asked to speak about partnerships at the SEGD conference 'The business of Design'. The event focused on strengthening the business skills to build, manage and sustain a design practice. At Reality, we actively seek and nurture partnerships, as we believe in their...
Though in-store retailing still dominates, there’s a lot of research to demonstrate the rising growth of online sales. The impact of this continuing rise in online purchasing has been an increase in customer’s expectations on their in-store experience. The online conveniences of avoiding queues, being...
During DSE 2017, the Reality Team spent the week in Vegas, speaking at SEGD Branded Environments, meeting with folks at GlobalShop, and hosting an insider tour of the DSE Expo floor! Branded Environments with SEGD was a great day of learning, discussion and debate. Here are...
It's going to be a busy week next week. The Reality Team will be in Las Vegas, meeting and collaborating with folks at GlobalShop, and speaking at DSE on the SEGD Branded Environments Track about 'Budgeting and specs for Digital' and 'User Research'. We'll also be...
Reality Interactive are pleased to announce we have become an industry partner of SEGD for the second year running. The decision to renew our support the organization is a result of SEGD’s commitment to promoting a collaborative design process that puts user needs first, creating environments that improve...