Are customers expectations rising?

Though in-store retailing still dominates, there’s a lot of research to demonstrate the rising growth of online sales. The impact of this continuing rise in online purchasing has been an increase in customer’s expectations on their in-store experience. The online conveniences of avoiding queues, being...

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Digital placement, guidance, and the herd mentality

Let me give you some context before we jump into the retail concepts I am discussing here. I’m briskly walking into a theater to check out the latest blockbuster movie packed with Orcs and Elves. Did I mention I was late? I rushed into the theater....

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