Retail

In the quest to re-imagine the retail experience and meet rising consumer expectations, there have been new, creative store formats entering the physical retail mix. Here, we outline just a few of them to get you thinking. Immersive experiential centers. Like the ‘flagship store, these retail...

Reality Interactive was recognized as one of the Top 10 Retail Kiosk Solution Providers in Retail CIO Outlook Magazine this month! We're happy to see our recent work in this space has been attracting some attention, specifically in closing the retail marketing black hole. To learn more...

Though in-store retailing still dominates, there’s a lot of research to demonstrate the rising growth of online sales. The impact of this continuing rise in online purchasing has been an increase in customer’s expectations on their in-store experience. The online conveniences of avoiding queues, being...

Let me give you some context before we jump into the retail concepts I am discussing here. I’m briskly walking into a theater to check out the latest blockbuster movie packed with Orcs and Elves. Did I mention I was late? I rushed into the theater....

Consumers may love shopping online, but that doesn't mean that it's right for all purchases. Sometimes, you need to try before you buy. This is where having a physical location comes in handy.