The Latest News from Reality

What Is Augmented Reality?

You’ve probably heard a lot about Augmented Reality over the last year – but have you ever wondered what it really is?     Augmented Reality allows you to see a computer-generated, digital asset on top of the real world around you. This gives the illusion that the digital asset is actually in the room with you. Unlike VR, which has its own digital environment, AR uses your physical environment around you.     AR is really nothing new, you have probably used AR before without even knowing it. Snapchat and Instagram filters have had digital overlays for years. Now we’re seeing

Read More


Now viewing
Greatest Hits
View our
Greatest Hits


Retail & eCommerce

Fast Casual & QSR



Content & Creative

Installation & Logistics

Design Thinking

Site Design & Development

Digital Products

User & Customer Experience

  • Categories


How (and why) AR is solving today’s retail challenges

October 12, 2021

It’s no secret that retailers have faced a multitude of issues during the pandemic. From staffing shortages, following changing regulations and CDC guidance, to shifting…

Workspace management

Reality Interactive Launches AXSIS™ Space Management Tools

July 28, 2021

This new solution includes tools to manage visitors and employees, workspaces, contact tracing and company communications initiatives.  Reality Interactive, an award winning retail technology agency,…


Limitless Retail With AR

June 14, 2021

There are two uses for Augmented Reality: first is the gamified use of AR made popular by apps like Snapchat or Pokémon Go. This form of AR…

Hermes Awards

Reality Interactive Wins Platinum and Gold Hermes Creative Awards 2021

May 14, 2021

We are so proud to have been awarded Platinum and Gold Hermes Creative Awards this year! These award winning projects showcase how we are helping…

Ohlone College will be using the AXSIS™ Thermal Enabled Digital Hub from Reality Interactive to allow students to safely return to campus this Fall

April 15, 2021

Ohlone College, a public community college with two campuses, announced they will be implementing the AXSIS™ Thermal Enabled Digital Hub by Reality Interactive to assist…

Dr Smooth

3 Ways To Increase Sales In Your Fast Casual Chain.

April 5, 2021

The world is now truly digital. Now, more than ever, the pressure is on to  keep up with trends such as digital menus, mobile ordering,…

A look at how to use technology to answer the “what now” in a new normal

March 5, 2021

It’s been less than a year since COVID-19 became part of the world’s vernacular, but its impact has been felt by everyone, in every way.…

Thermal Scanning Technology

Going back to the office? Here are 5 ways to keep your workplace safe and productive during the COVID-19 pandemic.

February 1, 2021

The coronavirus pandemic has fundamentally transformed how and where we work. Social distancing measures and changing regulations mean an all-new approach to in-person workplace safety,…