The news of major retail brands creating metaverse experiences are becoming more frequent. Roblox – a digital space where people can play, learn and communicate in a world that is user-generated- has been the choice platform of some major retailers relatively recently. Almost 47 million gamers use Roblox daily for socializing and creating new experiences and the platform hosts more than 24 million experiences for users.  Here, we take a look at 3 retail brands who are partnering with Roblox to include the metaverse as part of their retail strategy.  Nike’s Nikeland: With the goal of turning sport and play