There are many benefits to having digital signage in your store including: Increased purchasing decisions by up to 33% Driving traffic (8/10 customers have entered a store because of a digital sign catching their interest!) The ability to quickly changing content throughout the day with automated day parting Whether you’re thinking about investing in digital signage for the first time or looking to switch digital signage partners, there are a few things you need to consider before choosing your digital signage partner. Content Management Systems A content management system (CMS) is very important to the success of your digital signage.