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“Consumers seek frictionless experiences in a world of disruptions”
February 27, 2023
PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop. Below we summarize some key findings from the survey: How behavior will change over the next 6 month: 96% of consumers intend to adopt some type of cost saving behavior over the next 6 months: 43% of consumers said they plan to