Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by letting clients customize their own vehicles with virtual accessories. In order to craft an international solution, the team had to overcome the challenge of a highly complex data set, imagery, and models in multiple languages, as well as country-specific codes and options. Finally, three-dimensional models had to be created and put through an extensive QA process due to the complexity of options and interdependencies. The solution We began with the best tech in the industry