Reality Interactive’s Creative Director, Doug Hampton-Dowson will speak at the Customer Engagement World 2014 (CEW) conference along with Cindy Heitsman from Time Warner Cable.
Cindy is a retail marketing expert and one of the core team behind Time Warner Cable’s exciting new nationwide experience stores.
In their presentation; “Retail Merchandising in the Digital Age: How to Configure an Interactive Environment”, Doug and Cindy will discuss how they transformed Time Warner Cable’s retail locations into Experience Stores. By opening 20 smaller stores first, they were well prepared to take the lessons they had learned and apply them as they opened the Flagship Store in New York City.
In planning for the Flagship Store, close collaboration with marketing, operations, branding, queuing and architects was required. This was accomplished using as a guideline the four principles of environmental planning; customer, environment, placement and content.
About Customer Engagement World
CEW is a two-day conference in New York City, which features workshops, speakers, case studies, debates and new technology. The CEW Conference is targeted at marketers, band and product managers, agency executives, and technology and operations professionals. Attendees should leave the conference with a better understanding of the strategies behind an integrated technology approach to customer engagement.
Doug and Cindy’s seminar is open to conference attendees only and will take place on Thursday, November 6, 2014 from 10:30 AM to 11:00 AM.
In addition to speaking at this event, Reality Interactive is exhibiting, and will be located at booth #315. Come say “hi” and learn more about us. If you are planning to be at the show and would like to schedule time to speak with us, please contact us so we can set up a meeting at the show.
