Amazon was rumored to open a Manhattan Flagship in time for the holiday season 2014. This didn't happen. Instead we're seeing physical Amazon stores opening in more surprising locations- on college campuses.
About a year ago we reported on Apple introducing iBeacons in their stores. We even sent an employee for a test drive. We see more retailers announcing that they've added iBeacons all the time, but are the iBeacon campaigns increasing sales?
Fitting rooms can be one of the most dreaded parts of a shopping trip for the customer. For the retailer it is one of the most important. So how can brands enhance the experience for shoppers? One solution we see popping up is digital mirrors.