About us

Where Life Unfolds and Connections Happen

We help businesses create seamless and memorable digital experiences for their customers. We will support you from conception through execution.

Welcome to

Reality Interactive

.

Welcome to

Reality Interactive

.

Welcome to

Reality Interactive

.

Our Origin Story

In August 2004 Craig Martin and Bryson Hyte founded Reality Interactive. With extensive backgrounds in shaping the tech industry and a keen eye for emerging trends, they saw a massive transformation in the way businesses needed to reach their customers during the “dot com boom.” They recognized a fundamental shift that uncovered a critical need- brands don’t want to spend their time burdened with the complexities of incorporating tech into their business, they want to focus on what they know and do best.

That’s when they decided that these brands need a specialized partner to manage these networks and create unique solutions. Forming Reality Interactive with a clear mission in mind, they began the journey of assembling a team of experts and establishing the gold standard in retail technology.

Two Decades and Counting

Now, almost two decades later, Reality Interactive stays true to its vision and continues to service and nurture Fortune 100 businesses, connecting them with their customers through innovative digital tools, fostering strong relationships, and delivering data-driven and accessible solutions.

Reality Interactive holds true to the entrepreneurial spirit that Craig and Bryson fostered all those years ago and remain a specialized partner for brands navigating the ever-evolving tech landscape.

Our Mission

At Reality Interactive, we strive to make every screen experience meaningful. Design drives our work as we bring brands to consumers in insightful ways. With a growth mindset, we find opportunity in every project no matter the scope or budget.

Even after so many years of exceeding expectations, we are forever a human-focused start-up. A place where talent, connection and collaboration are nurtured. A place where we build towards a future that’s ready for anything.

Design Driven, Customer Focused, Human Connected.

Welcome to Reality. 

Our Culture 

We foster a culture of innovation where employees are empowered to think outside the box, embrace change, and challenge the status quo. We believe that by encouraging experimentation and continuous learning, we can drive forward-thinking solutions that disrupt industries and spark transformation.

We strive to maintain open and honest communication at all levels, fostering a sense of trust and respect among our employees and our clients. We believe that transparency creates a collaborative environment where ideas can flourish, and relationships thrive

Meet Our Management Team

Our management team has decades of diverse, specialized experience and a unified commitment to excellence.

Jim Ligotti

CEO

Amanda Meier

VP Client Services

Jeremy Brazeal

Executive Creative Director

Jess Amanta

Director, Account Management

Raafat Elfouly

Director, Engineering

Duane Cronkite

Director, Program Management

Jack Nork

Director, Implementation

Mike Esser

Director, New Business

Sally Rothenhaus

Finance

Jim Ligotti

CEO

Amanda Meier

VP Client Services

Jeremy Brazeal

Executive Creative Director

Jess Amanta

Director, Account Management

Raafat Elfouly

Director, Engineering

Duane Cronkite

Director, Program Management

Jack Nork

Director, Implementation

Mike Esser

Director, New Business

Sally Rothenhaus

Finance

Explore more

FREE 5-Step Digital
Transformation
Checklist

Download our FREE 5-Step Digital Transformation Checklist and see where Reality solutions can take your business.

Kickstart your journey to the digital age.

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Kickstart your journey to the digital age.

About

About us”> “>”>Where Life Unfolds and Connections Happen “>We help businesses create seamless and memorable digital experiences for their customers. We will support you from conception through execution.”> Welcome to Reality Interactive . Welcome to Reality Interactive . Welcome to Reality Interactive . “>Our Origin Story”> In August 2004 Craig Martin and Bryson Hyte founded Reality Interactive. With extensive backgrounds in shaping the tech industry and a keen eye for emerging trends, they saw a massive transformation in the way businesses needed to reach their customers during the “dot com boom.” They recognized a fundamental shift that uncovered a critical need- brands don’t want to spend their time burdened with the complexities of incorporating tech into their business, they want

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper