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The world can change overnight, can you?

The world can change overnight, can you?

With everything we have witnessed over the past year, restaurants took one of the hardest hits from the pandemic. From closing down locations for months, to limited capacities and lost revenues, you have had a tough year and it is not over yet. With fast casual chains filling every corner in the U.S. there is now an oversaturation in the market that is making it difficult to grow and increase unit sales.

A recent study found that appealing food choices only accounts for 45% of the reason customers return to a fast casual restaurant. It is not enough to just have tasty food, you need to be able to present it in the right way that highlights the food. All while creating an experience for your customers. This same study found that 48% of people plan to order online via a website or app in the future. 

Online ordering and delivery adoption was already increasing before the pandemic, but now to-go dining has tripled and in some cases quadrupled according to a recent study from Morgan Stanley. This is a positive for the industry because now you can reach your customers from anywhere and retain more customer information than before.

Having appealing, responsive menus is not enough. Drive-thrus are now the future of fast casual. McDonalds second quarter sales for 2020 were 90% made through the drive thru. Many other chains such as Chipotle, Shake Shack and Pizza Hut are adding drive-thrus to their stores. Wendy’s is diving all in and moving to drive thru only and eliminating the traditional in-person ordering, while Taco Bell is splitting their drive thru, having lanes for both traditional ordering and mobile ordering.

Here at Reality Interactive we are pros at responsive menu templates that can highlight your food across all your menu boards, websites and apps. Our content management platform, bitShuttle® allows for instantaneous content updates to your menus across all your channels. You can even customize the content and day-parting based on each individual store location. Simply put our solutions allow your customer to order their food and take delivery of their order from wherever the feel the most comfortable

We can all agree that the world is always shifting and if you don’t keep up with the latest changes and adoptions you will be left behind. So, don’t wait too long on implementing responsive menu templates, drive thrus, online ordering and delivery to drive your sales forward. Now is the time to implement technology and solutions from Reality and alleviate the risk of your customers moving on to a different restaurant that better meets their needs. As we all know, 65% of a company’s business comes from existing customers.

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited to the physical but expands into a futuristic digital universe and back again. The reality is experiences like these are nothing new. Digital explorers and pioneers have been embarking on journeys that explore the possibilities of this concept, which bends the minds of mere mortals, for decades.   We recently discussed this topic with the brilliant minds of the Future Lab XR team within Reality Interactive, who are pushing the boundaries of technology through their Project…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories.  The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop.  Below we summarize some key findings from the survey:  How behavior will change over the next 6 month:  96% of consumers intend to adopt some type of cost saving behavior over the next 6 months:  43% of consumers said they plan to…

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control have forced retailers to get more creative and explore new options to win at the retail game.  Here, we explore just three of those challenges, and some of the strategies that retailers are utilizing to face them.  Staffing shortages = more self service technology in-store.  Whether it’s hiring or retention, the volume has been turned up on the staffing challenges retailers face, especially for temporary seasonal holiday workers. Warehouse jobs are posing competition to retailers…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the way.  On Planning Backwards: “By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.” Stéphane Bancel, CEO, Moderna On earning your customer’s trust: “Our brands—Nike, Converse, Jordan Brand and Hurley—are loved by customers all…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital: Get used to hearing this catch phrase - coined to capture the idea of seamlessly integrating a physical and digital customer journey. If you are familiar with Reality, you have heard us mention the much more appropriate Customer Driven Retail. With customer loyalty up for grabs (a third of customers reporting to be willing to leave a brand after just one bad experience), retailers are working on meeting customers where they are, and giving them…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday retail forecast predicts holiday sales will increase by 4-6% this year - with 70% of consumers starting shopping before Thanksgiving.  As a critical time for retailers, many brands are exploring new models and technologies to both reach new customers, and harness a whole new level of engagement with existing ones. From Virtual Parties and introducing digital assets into their retail mix, to metaverse type AR Experiences and events, we explore what brands are considering this…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by letting clients customize their own vehicles with virtual accessories. In order to craft an international solution, the team had to overcome the challenge of a highly complex data set, imagery, and models in multiple languages, as well as country-specific codes and options. Finally, three-dimensional models had to be created and put through an extensive QA process due to the complexity of options and interdependencies. The solution We began with the best tech in the industry…

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Kickstart your journey to the digital age.

The world can change overnight, can you?

With everything we have witnessed over the past year, restaurants took one of the hardest hits from the pandemic. From closing down locations for months, to limited capacities and lost revenues, you have had a tough year and it is not over yet. With fast casual chains filling every corner in the U.S. there is now an oversaturation in the market that is making it difficult to grow and increase unit sales. A recent study found that appealing food choices only accounts for 45% of the reason customers return to a fast casual restaurant. It is not enough to just have tasty food, you need to be able to present it in the right way that highlights the food. All

Kickstart your journey to the digital age.

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