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Celebrating 10 Years of Reality!

10 year anniversary partners

Celebrating 10 Years of Reality!

We are pleased to announce that we are celebrating 10 years as a company. This important milestone could not have been achieved without the hard work of out employees and loyalty from our valued customers.

 

We celebrated out first decade in business with a corporate outing to Brownstone Quarry in Portland, CT. Employees and their families enjoyed the beautiful day at the park.

10 year anniversary brownstone quarry reality interactive

 

Local bakery Mazzotta’s made the cake for the event, which was also catered by Nardelli’s.

10 year anniversary cake reality interactive

 

The shirts that our employees and their families are wearing were designed internally for this event.

10 year anniversary employee family event reality interactive

 

For more event photos please check out our Facebook page.

To learn more about Reality Interactive, please visit our services page.

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AI in Action: 5 Retail Brands Elevating Brick-and-Mortar Experiences

AI in Action: 5 Retail Brands Elevating Brick-and-Mortar Experiences

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Today, brick-and-mortar retailers face the challenge of staying relevant and competitive to consumers. Many forward-thinking brands are leveraging Artificial Intelligence (AI) to transform the traditional…

Today, brick-and-mortar retailers face the challenge of staying relevant and competitive to consumers. Many forward-thinking brands are leveraging Artificial Intelligence (AI) to transform the traditional in-store shopping experience. From enhancing customer service to optimizing inventory management, AI is revolutionizing brick-and-mortar retail in exciting ways. Here are five retail brands at the forefront of this AI-driven revolution: Walmart: As one of the world's largest retailers, Walmart has been an early adopter of AI technologies to enhance its brick-and-mortar operations. One notable application of AI at Walmart is its use of autonomous robots for inventory management. These robots roam store aisles, scanning…

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PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories.  The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop.  Below we summarize some key findings from the survey:  How behavior will change over the next 6 month:  96% of consumers intend to adopt some type of cost saving behavior over the next 6 months:  43% of consumers said they plan to…

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Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control have forced retailers to get more creative and explore new options to win at the retail game.  Here, we explore just three of those challenges, and some of the strategies that retailers are utilizing to face them.  Staffing shortages = more self service technology in-store.  Whether it’s hiring or retention, the volume has been turned up on the staffing challenges retailers face, especially for temporary seasonal holiday workers. Warehouse jobs are posing competition to retailers…

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With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

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The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

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With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital: Get used to hearing this catch phrase - coined to capture the idea of seamlessly integrating a physical and digital customer journey. If you are familiar with Reality, you have heard us mention the much more appropriate Customer Driven Retail. With customer loyalty up for grabs (a third of customers reporting to be willing to leave a brand after just one bad experience), retailers are working on meeting customers where they are, and giving them…

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If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday retail forecast predicts holiday sales will increase by 4-6% this year - with 70% of consumers starting shopping before Thanksgiving.  As a critical time for retailers, many brands are exploring new models and technologies to both reach new customers, and harness a whole new level of engagement with existing ones. From Virtual Parties and introducing digital assets into their retail mix, to metaverse type AR Experiences and events, we explore what brands are considering this…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

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Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We…

Celebrating 10 Years of Reality!

We are pleased to announce that we are celebrating 10 years as a company. This important milestone could not have been achieved without the hard work of out employees and loyalty from our valued customers.   We celebrated out first decade in business with a corporate outing to Brownstone Quarry in Portland, CT. Employees and their families enjoyed the beautiful day at the park.   Local bakery Mazzotta’s made the cake for the event, which was also catered by Nardelli’s.   The shirts that our employees and their families are wearing were designed internally for this event.   For more event photos please check out our Facebook page. To learn more about Reality Interactive, please visit our services page. Subscribe

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