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Coke Celebrates 20 Years of Democracy by Creating Rainbows

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In celebration of 20 years of democracy in South Africa, also known as the “Rainbow Nation”, Coke created a number of giant rainbows.

 

To make the rainbows Coke used recycled water which was sprayed in the air at the right angle to capture the light and reflect a rainbow. The rainbows were spread throughout the city. Coke also put sprinklers near the bottom of the rainbows, so people could run through them.

What do you think of this campaign? Let Coke know on Twitter #RainbowNation.

To learn more about creative digital projects, please visit our portfolio page.

Photo credit: youtube.com

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