Categories

Search
Close this search box.

How we Created a Digital Fish Tank

custom digital fishtank time warner cable flagship store

How we Created a Digital Fish Tank

Careful thought and consideration was put into each of the digital aspects we installed in the Time Warner Cable Flagship Store on 23rd Street in New York.

However, that doesn’t mean we had a set-it and forget-it attitude about our deployments. When the store opened in February, 2014, one of the features that made the IntelligentHome display feel more like home was our custom made digital fire place. This was the perfect addition to give the area, which is designed to feel like a living room in a home, an even cozier feel.

 

Why a Digital Fish Tank?

Heading into the warmer weather, the store needed something, which would be just as inviting as the fireplace, but more seasonally appropriate. The goal in the IntelligentHome area is to make it feel like a real life living room. So we had to consider, what- other than a fireplace- is something that you would have in your living room that we could replicate on a screen. Enter; the digital fish tank.

 

The digital fish tank is 100% custom designed, and not made up of any stock footage. We even etched a Time Warner Logo into one of the rocks. But that doesn’t mean that the fish don’t look real. While visiting the store we observed kids trying to play with the fish.

Subscribe to our mailing list

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper