This ad from Sweden is a great example of how innovative digital signage can grab the attention of consumers. Even busy commuters stop and watch as the sign reacts to the subway going past it.
What we love about the ad is the collaboration required between creativity and technology. On the creative side, the model in that ad’s hair moves as though it is being blown by the subway. On the technology side this is achieved by sensors that react when the subway comes in. The result is a memorable brand experience.
Photo credit: Adweek.com
