At a sell-out tour this year with SEGD for Xlab and New York Digital Signage Week, we took our group to various locations in Manhattan which have successfully integrated digital installations into their retail environments. We explored the design thinking behind the installations, as well as the operational and mechanical procedures to make sure that these environments meet our standard to survive in the retail environment: Retail Rugged.
We used some of the frameworks identified in the webinar we ran in September this year to explore the thinking behind these successful installations, and what techniques and tools could be used for other digital retail installations.
Check out some of the highlights in the pictures below!
