Categories

Search
Close this search box.

Launching Great George – A New York City Watch Company

Launching Great George – A New York City Watch Company

We recently announced the launch of the Great George Watches website, a collaboration between The Barbarian Agency and the Reality Interactive creative team.

The concept for Great George Watches centers around producing quality watches with unique square faces for a simple and basic take on the traditional timepiece. The company launched a campaign on Kickstarter to raise funds for the production of the unique products. The project entailed working a number of creative directors, and a very detailed design approach. We loved working with the Barbarian Agency and found it fascinating to be a part of a new product journey from concept to launch.

We talked to Sean Murray and Steve Traynor about the project and what it was like to work with our design team.

Why did you choose to work with Reality Interactive?

Sean: We chose Reality Interactive because they’re pioneering digital retail experiences. I used to abhor going to Time Warner Cable’s store—more than the DMV—but the experience Reality created at their flagship made it a pleasure to return my cable box.

They also think in non-traditional media for traditional clients or products. We came to them requesting a website—we left with a watch ecomm site that breaks the rules and sets a new standard. An idea so simple as having watches on the product page actually telling the current time seems so simple that you’d wonder why it hasn’t been done already—but it hasn’t—and it’s those details that Doug and his team really bring to the table.

What was were the positives of working with the Reality Team?

Steve: Reality Interactive cares. The team really empathizes with the brand.

They want it to succeed just as much as we do and shows in every step of the process, from concept to execution.

What did the Reality Team bring to the project?

Sean: With clients such as BMW and Mini, Reality understands ecomm far more than we do. Their knowledge and expertise in this field is highly valuable to us as a start up. They took the time to analyze our product line and give us a well thought out user experience.

What did you think of the final piece?

Steve: They created a beautiful and functional (our design principles) platform to sell our product and bring awareness to our brand. We’re excited for the future as Reality Interactive continues to steward our brand in the digital marketplace.

 

Behind the scenes at Great George Watches
Behind the scenes at Great George Watches

image2 image4

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper