Categories

Search
Close this search box.

How to Captivate and Engage Customers with Interactive Digital Kiosks

How to Captivate and Engage Customers with Interactive Digital Kiosks

Keeping customers engaged can be challenging. With the rise of online shopping, brick-and-mortar retailers need to find innovative ways to enhance the in-store experience and drive foot traffic. One effective solution is the use of digital kiosks, which offer a range of benefits for both customers and retailers. A recent study has found that 74% of shoppers prefer stores with interactive kiosks, demonstrating a strong appetite for this technology. However, simply installing kiosks is not enough to ensure their success. Retailers must also focus on strategies to keep customers engaged with these interactive tools. Here are some tips to help retailers maximize the potential of in-store digital kiosks:

Promote awareness

Make sure customers are aware of the kiosks and their capabilities. Use signage, in-store announcements, and social media to promote the availability of kiosks and encourage customers to use them.

  • Signage: Use eye-catching signage near the kiosks to grab customers’ attention and inform them of the kiosk’s purpose and benefits.
  • In-store announcements: Make regular announcements over the store’s PA system to remind customers of the kiosks and encourage their use.
  • Social media promotion: Share posts on social media platforms highlighting the availability of kiosks in-store and the unique features they offer.

Provide valuable content

56% of shoppers use kiosks to research products, leading to more informed purchase decisions. Ensure that the content available on the kiosks is relevant and valuable to customers. This could include product information, reviews, tutorials, and interactive features that enhance the shopping experience.

  • Product information: Offer detailed information about products available in-store, including specifications, features, and pricing.
  • Reviews and ratings: Incorporate customer reviews and ratings to help shoppers make more informed purchasing decisions.
  • Tutorials and demos: Provide instructional videos or interactive demos to showcase how products work and demonstrate their benefits.

Offer incentives

Encourage customers to use the kiosks by offering incentives such as discounts, special offers, or loyalty rewards for using the kiosk to make a purchase or gather information.

  • Discounts and special offers: Provide exclusive discounts or special offers to customers who use the kiosks to make purchases.
  • Loyalty rewards: Reward customers with loyalty points or rewards for using the kiosks, encouraging repeat visits and purchases.

Optimize usability

Make sure the kiosk interface is intuitive and user-friendly. Customers should be able to navigate the kiosk easily and quickly find the information they need. Regularly gather feedback from customers to identify any usability issues and make improvements accordingly.

  • Intuitive interface: Design the kiosk interface with simplicity and ease of use in mind, minimizing the number of steps required to access information or complete transactions.
  • Quick navigation: Ensure that customers can quickly find the information they need without having to navigate through multiple menus or screens.

Personalize the experience

90% of shoppers feel more positively about a brand after participating in a personalized shopping experience. Use data analytics and customer insights to personalize the experience for each user. This could include offering personalized product recommendations, tailored promotions, or customized content based on past purchase history or browsing behavior.

  • Data analytics: Use data analytics to analyze customer behavior and preferences, allowing for personalized recommendations and promotions.
  • Customer segmentation: Segment customers based on demographics, purchase history, or browsing behavior to tailor the kiosk experience to their specific interests and needs.

Keep content fresh

Regularly update the content available on the kiosks to keep it fresh and engaging. This could involve showcasing new products, highlighting seasonal promotions, or featuring user-generated content such as customer reviews or social media posts.

  • Regular updates: Schedule regular updates to the kiosk content to feature new products, promotions, or seasonal offerings.
  • User-generated content: Incorporate user-generated content such as customer reviews, testimonials, or social media posts to add authenticity and relevance to the kiosk experience.

Offer assistance

Provide customers with the option to request assistance from a sales associate directly from the kiosk. This could be in the form of a live chat feature or a button to call for assistance. Offering personalized assistance can help address any questions or concerns customers may have and increase their confidence in making a purchase.

  • Live chat support: Provide customers with the option to initiate a live chat session with a sales associate directly from the kiosk interface for real-time assistance.
  • Call for assistance button: Include a prominent button on the kiosk interface that customers can press to request assistance from nearby staff members if needed.

By implementing these strategies, retailers can effectively keep customers engaged with in-store digital kiosks and enhance the overall shopping experience. With the potential to increase engagement, improve product discovery, reduce wait times, offer personalized experiences, and drive sales, digital kiosks have become a valuable tool for retailers looking to stay competitive in today’s evolving retail landscape.

Got a big idea? Let's talk - We're excited to make it a reality.

Metaverse or Metahype?

Metaverse or Meta-hype? The Reality Future Lab Project X(R) team weighs in.

April 6, 2023

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited…

It seems everyone these days is imagining exploring a realm where shopping meets science fiction - the "metaverse". A world where commerce is not limited to the physical but expands into a futuristic digital universe and back again. The reality is experiences like these are nothing new. Digital explorers and pioneers have been embarking on journeys that explore the possibilities of this concept, which bends the minds of mere mortals, for decades.   We recently discussed this topic with the brilliant minds of the Future Lab XR team within Reality Interactive, who are pushing the boundaries of technology through their Project…

“Consumers seek frictionless experiences in a world of disruptions”.

“Consumers seek frictionless experiences in a world of disruptions”

February 27, 2023

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories. …

PwC recently published the findings of their latest Global Consumer Insights Pulse Survey, which was conducted in December 2022 among 9,180 consumers across 25 territories.  The overarching message? While consumers are still concerned about inflation, they’re keen to return to their pre-pandemic lifestyle, and they have rising expectations on how and where they should be able to shop.  Below we summarize some key findings from the survey:  How behavior will change over the next 6 month:  96% of consumers intend to adopt some type of cost saving behavior over the next 6 months:  43% of consumers said they plan to…

3 challenges facing retailers today

3 Challenges Facing Retailers Today, and the Strategies Helping to Overcome Them

January 26, 2023

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control…

Retailers have always faced continuous challenges of increasing sales, maintaining brand loyalty, and delivering an exceptional customer experience. Today specific challenges outside of their control have forced retailers to get more creative and explore new options to win at the retail game.  Here, we explore just three of those challenges, and some of the strategies that retailers are utilizing to face them.  Staffing shortages = more self service technology in-store.  Whether it’s hiring or retention, the volume has been turned up on the staffing challenges retailers face, especially for temporary seasonal holiday workers. Warehouse jobs are posing competition to retailers…

5 perspectives to inspire you for 2023

5 perspectives to inspire you for 2023!

December 29, 2022

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the…

With 2023 around the corner, we take a moment to get inspired by leaders who are daring to innovate, creating great experiences, and leading the way.  On Planning Backwards: “By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.” Stéphane Bancel, CEO, Moderna On earning your customer’s trust: “Our brands—Nike, Converse, Jordan Brand and Hurley—are loved by customers all…

The Future of Retail in 2023

The Future of Retail – What to Watch for in 2023

November 30, 2022

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital:…

With the end of year fast approaching, we take a look at what industry experts are projecting for retail trends next year.  Let’s get Phygital: Get used to hearing this catch phrase - coined to capture the idea of seamlessly integrating a physical and digital customer journey. If you are familiar with Reality, you have heard us mention the much more appropriate Customer Driven Retail. With customer loyalty up for grabs (a third of customers reporting to be willing to leave a brand after just one bad experience), retailers are working on meeting customers where they are, and giving them…

3 ways technology will play a part in helping engage consumers this holiday season

3 ways technology will play a part in helping engage consumers this holiday season

October 28, 2022

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday…

If the research is right, retailers should anticipate this holiday season to start earlier and be bigger than the last. In fact, Deloitte’s annual holiday retail forecast predicts holiday sales will increase by 4-6% this year - with 70% of consumers starting shopping before Thanksgiving.  As a critical time for retailers, many brands are exploring new models and technologies to both reach new customers, and harness a whole new level of engagement with existing ones. From Virtual Parties and introducing digital assets into their retail mix, to metaverse type AR Experiences and events, we explore what brands are considering this…

Have you merged your ecommerce, brand, and retail marketing teams yet?

Brick and Mortar is Dead

August 30, 2022

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of…

Ok, now that I have provided a much-needed jolt to get your attention I will clarify what I mean with this dangerously bold, trope of a statement. Physical retail is far from dead. If approached effectively with powerful digital solutions, physical retail can be massively impactful for brands who rethink the way they do things, and how they engage with customers. But the term ‘Brick and Mortar’ is more outdated than an 8-track. Bricks and mortar are used to build walls, but customers want their purchase journey to be one seamless experience, whether that be physical, digital or both. We…

BMW Visualizer Tools

Visualizer tools give BMW dealerships a 78% increase in conversion

June 23, 2022

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by…

Design that drives desire: Visualizer tools give BMW customers and dealerships the power to accessorize any BMW, anywhere. The challenge To increase sales and conversions by letting clients customize their own vehicles with virtual accessories. In order to craft an international solution, the team had to overcome the challenge of a highly complex data set, imagery, and models in multiple languages, as well as country-specific codes and options. Finally, three-dimensional models had to be created and put through an extensive QA process due to the complexity of options and interdependencies. The solution We began with the best tech in the industry…

FREE 5-Step Digital
Transformation
Checklist

Download our FREE 5-Step Digital Transformation Checklist and see where Reality solutions can take your business.

Kickstart your journey to the digital age.

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Kickstart your journey to the digital age.

How to Captivate and Engage Customers with Interactive Digital Kiosks

Keeping customers engaged can be challenging. With the rise of online shopping, brick-and-mortar retailers need to find innovative ways to enhance the in-store experience and drive foot traffic. One effective solution is the use of digital kiosks, which offer a range of benefits for both customers and retailers. A recent study has found that 74% of shoppers prefer stores with interactive kiosks, demonstrating a strong appetite for this technology. However, simply installing kiosks is not enough to ensure their success. Retailers must also focus on strategies to keep customers engaged with these interactive tools. Here are some tips to help retailers maximize the potential of in-store digital kiosks: Promote awareness Make sure customers are aware of the kiosks and their

Kickstart your journey to the digital age.

Download our Digital Transformation Whitepaper